IS 8920:IT Customer Relationship Management

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Admission to the MSIS program or permission of the program director.
In this course, applications such as customer relationship management, enterprise resource planning, and supply chain management in the context of e-business are explored. Business cases are an integral part of this coursework, and provide real-world contexts for the exploration and understandings of the strategic objectives, sources of revenue, core competencies, market competitiveness, critical success factors, and IT infrastructures required for successful implementation of e-business initiatives.