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Apr 26, 2024
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TCOM 3245:SEO and Analytics for Technical Communicators3 Class Hours 0 Laboratory Hours 3 Credit Hours Prerequisite: TCOM 2010 and DWMA 3400 The course introduces students to the concepts, practices, and implementation of SEO for digital assets (websites, images, files). Working with an existing website, students enhance existing code to leverage SEO and deploy both analytics and webmaster tools to measure and refine SEO tactics and strategies for maximum SERP presence. The course also covers fundamentals of best practices for Section 508 (ADA) compliance with online documents and website coding.
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