MKTG 4520 - Social Media Marketing

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non-business Majors: MKTG 3100 and permission of the Coles College of Business.
Social Media Marketing explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. The course examines the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities and how social media is impacting both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.