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Mar 28, 2024
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MKTG 4150 - Consumer Behavior3 Class Hours 0 Laboratory Hours 3 Credit Hours Prerequisite: Business Majors: Sophomore GPA Requirement and MKTG 3100; Non-business Majors: MKTG 3100 and permission of the Coles College of Business. Examines the diverse influences of culture, society and psychological processes on consumer purchase patterns. Implications for marketing activities are also discussed.
Notes: Offered as an online course.
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