May 04, 2024  
2012-2013 Graduate Catalog 
    
2012-2013 Graduate Catalog [ARCHIVED CATALOG]

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COM 7900 - Integrated Global Communication Capstone

6 Class Hours 0 Laboratory Hours 6 Credit Hours
Prerequisite: COM 7700, COM 7710, COM 7720, or COM 7730.
Students will work in teams to design an integrated global communication campaign for a client that addresses a particular problem or opportunity. Teams will propose research-based strategies and tactics for the client and will compete against each other for the client’s business. Teams will meet weekly with the instructor to submit progress reports, discuss issues, and get guidance and direction. Teams will present their proposals to the client in a public forum to which faculty, students and professionals are invited.



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