MKTG 4990 - Marketing Management

3 Class Hours 0 Laboratory Hours 3 Credit Hours
Prerequisite: Business Majors: Sophomore GPA Requirement, MKTG 3100, MKTG 4100, and MKTG 4150; Non-business Majors: MKTG 3100, MKTG 4100, MKTG 4150, permission of the department chair and the Coles College of Business.
Integrates the full scope of marketing management. Development of complete marketing programs; discussion of major marketing problems; study and analysis of actual case problems.